With the guideline of“inheriting the film culture of century long history and enjoying the global film riches”, East Movie Channel, the first local movie channel in Mainland China, endeavors to present the audience the film and TV works both successful in art and commerce in domestic and abroad, and undertakes the heavy burdens of boosting the Chinese film industry. 　

　　The Channel mainly broadcasts the movies but also the TV series, animation, film & TV news as well. Emphasizing on the local flavors but the cultures of overseas in contents and paying attentions to the classics and fashions in style, it takes the lead in showing the fashionable and colorful programs in home and overseas. 　　

　　·The channel broadcasts in expanded Channel 37 of Shanghai TV;

　　·It covers the area of 3.5 million households in Shanghai and the audience can reach more than 16 million theoretically;

　　·Its target audience is the urbanites who loves the art of film & TV;

　　·Broadcasting 24 hours continuously every day, it is the national first day-round professional movie channel in China;

　　·It has the colorful and popularized programs, such as“The 1st Theater”,“East Film City”,“East Film & TV”,“Public Voice First”,“Cartoon King”,“Children Theater”,“Theater 530”and“Midnight Classics”etc.

　　Add：77, Lane 777, Ling Ling Road, Shanghai

　　Post Code: 200030

　　Tel: 86-21-54258866

　　http://www.eastmovie.com.cn